![](https://natbak.com/wp-content/uploads/2022/05/logo-1024x321.png)
An ad campaign created for a local cat cafe in my advertisement class. The goal was to promote the cafe as a place where you could meet your “furever” friend, since the cats you see in the cafe can also be fostered or adopted. I decided to center my campaign around the myth of the red thread of fate, since the thread acts as a physical symbol showing the fated connection between two people.
Print Ads
2021
Storyboard
![](https://natbak.com/wp-content/uploads/2022/05/storyboard-01-1024x576.png)
The commercial would start off showing the viewer an abandoned cat in an alley. It looks tired and hungry, but most of all lost. It looks up to see a red string dangling into it’s box when the string suddenly begins to move.
![](https://natbak.com/wp-content/uploads/2022/05/storyboard-02-1024x576.png)
The cat jumps out of the box and chases the string out of the alley and onto the street, turning a corner.
![](https://natbak.com/wp-content/uploads/2022/05/storyboard-05-1024x576.png)
As the cat enters the cafe, the color palette changes from colder greys to warm browns and tans. This is to reinforce that it’s a welcoming environment, while also reminding the viewer that it’s a cafe. It follows the string to a table where someone is sitting, and rubs against their leg before jumping up.
![](https://natbak.com/wp-content/uploads/2022/05/storyboard-06-1024x576.png)
The string is revealed to be attached to a customer’s sweater, and the cat finally catches up to it. Exhausted from the chase, the cat lays down on the persons laptop while they pet it.
Branding and Sketches