
An ad campaign created for a local cat cafe in my advertisement class. The goal was to promote the cafe as a place where you could meet your “furever” friend, since the cats you see in the cafe can also be fostered or adopted. I decided to center my campaign around the myth of the red thread of fate, since the thread acts as a physical symbol showing the fated connection between two people.
Print Ads
2021
Storyboard

The commercial would start off showing the viewer an abandoned cat in an alley. It looks tired and hungry, but most of all lost. It looks up to see a red string dangling into it’s box when the string suddenly begins to move.

The cat jumps out of the box and chases the string out of the alley and onto the street, turning a corner.

As the cat enters the cafe, the color palette changes from colder greys to warm browns and tans. This is to reinforce that it’s a welcoming environment, while also reminding the viewer that it’s a cafe. It follows the string to a table where someone is sitting, and rubs against their leg before jumping up.

The string is revealed to be attached to a customer’s sweater, and the cat finally catches up to it. Exhausted from the chase, the cat lays down on the persons laptop while they pet it.
Branding and Sketches